May, 2022 - CDP Institute - Page 3

Dates : May 2022

India continues to be among the fastest-growing market for public cloud service providers due to the robust demand from large enterprises, digital natives, and from small and medium businesses in the country. Enterprises continued to invest in public cloud to ensure business continuity, improve resilience and productivity, and drive digital innovation.

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The Indian data centers market is witnessing healthy growth primarily driven by large hyper-scalers like Amazon web services, Google, Microsoft, Facebook, IBM, Uber, Dropbox that are outsourcing their storage needs to third party data centre providers.

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According to the new Sisense Future of Data Analytics Report 2022 – Asia Pacific Edition, data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true potential.

CDPI Emerging Markets

Robotic Marketer, has unveiled a new digital marketing dashboard to complement what it says is the world’s first marketing strategy technology platform. The technology uses data-driven benchmarking, peer-sourced insights, data mining and machine learning to help marketing teams create and execute more effective marketing strategies.

CDPI Emerging Markets

CommBank has moved to the next phase of its plan to build a huge loyalty platform of linked services for banking customers. It is launching loyalty scheme Yello to six million retail banking customers in a bid to retain customers in the face of global competition from big tech while getting ahead of incoming data privacy regulatory changes.

CDPI Emerging Markets

This Adverity survey finds that that as many CMOs say data hinders creativity (42%) as say it helps (41%). A similar proportion (43%) say their teams spend more time collecting data than using it. I think the intended lesson is that people should buy tools like Adverity to make data collection easier, but maybe some people have given up on this whole “data-driven decisions” thing altogether.

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Data integration platform Fivetran also finds companies are struggling with data: 82% of Enterprise Resource Platform (ERP) users say they’re making decisions based on stale data and 85% say this is leading to lost revenue. Just 23% say they have real-time access to ERP data even though 86% say they need it. Say, do you think Fivetran can help?

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Back in sales and marketing land, 33% of executives say that lack of unified customer data is a top challenge to providing exceptional customer experience. Only poor communications (46%) and misalignment (42%) between teams rank higher. Poor alignment is the biggest obstacle to creating a unified customer view, ranking ahead of technology and data quality.

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No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast. Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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Out-of-Home (OOH) ad platform AdQuick has launched an audience-based buying option, enabling advertisers to purchase OOH media based on audience demographics rather than location type or traffic. The approach should make it easier to purchase OOH media and should expand the number of OOH units that marketers can effectively purchase. Of course, the ads will be seen by everyone who passes a given location, not individually-targeted audience members.

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Loyalty programs are not using enough technology to give customers the convenience they want, according to research firm Incisiv. For example, 70% of consumers want to manage loyalty programs through an app but just 26% of brands offer this. Grocery chains are especially backwards, while quick service restaurants are the most advanced.

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If laws like GDPR and BIPA are found to support that claim, the world of sports betting, gaming, and data will be subject to a whole new economic reality. An initiative, called Project Red Card and spearheaded by more than 850 pro- and former top-level athletes, is evolving a legal claim based on the notion that an athlete’s performance data, even if it’s publicly observed, is personal data and that athletes have a right to compensation for use of their data. It also raises related issues, such as what prior consent... Read More >

CDPI Privacy Newsletter