May, 2022 - CDP Institute - Page 9

Dates : May 2022

Vietnam social commerce platform Aemi announced that it has recently raised $2 million in a pre-seed funding round. Aemi is an online business-to-business (B2B) marketplace connecting social commerce entrepreneurs to major and niche Asian health and beauty brands.

CDPI Emerging Markets

Chile-based Xepelin is in the B2B Latam payment industry via a SaaS payments infrastructure, that includes financial information in real time, embedded financial services and data models, all to be a company’s “digital CFO”. The company raised US$230 million in an equity and debt Series A round last year, led by Kaszek, and since then expanded into Mexico.

CDPI Emerging Markets

While streaming is experiencing a minor crisis in the US, in LatAm, the outlook looks more auspicious. There is a lot to grow, it is estimated that streaming penetration in the region is 10%, with 93.7 million subscribers.

CDPI Emerging Markets

Empathy is apparently in fashion. Exhibit 1: Qualtrics positions its latest integration with SAP Service Cloud as adding ‘empathy’ to the contact center. They’re talking about Qualtrics’ ability to tag conversations, call notes, social media posts, and reviews with sentiment, intent, effort, and other attributes. SAP owned Qualtrics from 2018 to 2021.

CDPI Newsletter

Exhibit 2: this Alida survey of CX professionals found that 91% believe empathy is important for creating CX improvements and 72% say it’s important for creating business value. But just 30% said their organizations actually use empathy to build value and 36% think their organization agrees that it’s important. Do you feel their pain?

CDPI Newsletter

Consumers agree there’s an empathy deficit: Salesforce reports that 73% expect companies to understand their unique needs but 56% say they’re treated as a number. Other tidbits: 88% say experience is as important as product or services; consumers are more comfortable sharing their data now than two years ago; and while 85% expect a consistent customer experience across departments, 60% say companies fail to deliver it. Download for more.

CDPI Newsletter

Hamlet read words, words, words, but we have trends, trends, trends. Attribution is one popular topic, and brand performance agency Media Culture has offered its contribution by launching Abacus Multichannel Measurement Suite. The method to their madness is finding the long-term, incremental impact of cross-channel impressions.

CDPI Newsletter

Marketers will be targeting their messages long after third party cookies have shuffled off this mortal coil. Vibrant Media will be there to help with solutions that are based on classifying page content but go beyond the usual contextual targeting to build audiences based on keywords people have searched for, and then target ads to the audience members wherever they appear.

CDPI Newsletter

“To thine own shelf be true” would be a great motto for a retail consultancy, although UK-based GIG Retail hasn’t chosen it. But they are entering the U.S. with a package of services to help retailers build their own media networks, an increasingly popular project. So far, no one has protested too much.

CDPI Newsletter

The investigation by Netherlands’ Authority for Consumers and Markets (ACM) was triggered by a complaint by Match Group (which owns Tinder and other dating apps). Match claims Google’s Android Play Store uses a dominant position to preclude use of other payment systems. Google, in a statement, says Match is eligible to use other (more expensive) options outside Google Play’s standard policies.

CDPI Privacy Newsletter

For just $160, Vice’s Motherboard team bought a SafeGraph list of a weeks’ worth of data on location and length of stay for groups of people who visited Planned Parenthood and other abortion clinics (and where they went afterward). To say this is sensitive information, given what looks like pending reversal of Roe v. Wade, is an understatement. What is safe to say is the people whose data was collected never consented to have information accrued by SafeGraph via software development kit code (SDK) data of ordinary-use apps (for weather... Read More >

CDPI Privacy Newsletter

The privacy implications and risks to individuals, should the US Supreme Court overturn Roe v. Wade abortion rights protection (as a document leaked this week indicates), could be huge according to legal experts – particularly since there’s no national privacy law. Not only would it put women looking to get abortions and clinicians performing abortions on the wrong side of the law, but it opens up a rat’s nest of opportunity for legal as well as backdoor data sharing and tracking of information on people and services. It would also... Read More >

CDPI Privacy Newsletter