News

Archive for June, 2022

Dates : June 2022

Testbox Raises $10 Million to Help Buyers Pre-Test Software

June 9, 2022
Marketers are getting smarter about buying software, and one increasingly common practice is to test software before buying it.  TestBox promises to make that easier by offering preconfigured test installations of selected systems, complete with synthetic data.  They currently offer test versions of several customer support systems but plan to add new categories over time.  The service is free to users, with revenue coming from vendors who pay TestBox a commission on sales.  They just raised a $10 million seed round.
CDPI Newsletter

Most Marketers Avoid Corporate Procurement Teams: CMO Council/KPMG Study

June 9, 2022
More on software buying: this CMO Council / KPMG study finds just 26% of marketing leaders actively partner with their company’s procurement departments.  Those who do work closely with procurement end up placing higher weight on price, vendors’ industry standing, security, and privacy practices, and less on ability to scale and to meet compliance rules.  It’s not clear this results in better outcomes.
CDPI Newsletter

beaconsmind AG strengthens sales team and lays foundation for further expansion in India

June 9, 2022
Beaconsmind AG, a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, is pursuing its international expansion and has further strengthened its sales team with renowned experts in the fields of sales and business development. The focus of their activities will also include the acquisition of new customers and the development of customer potentials with the setting up of corresponding sales structures, especially in India.
CDPI Emerging Markets

Singapore’s Omnistream closes $7M Series A investment led by SIG Venture Capital

June 9, 2022
Omnistream, a Singapore-based data-empowered solutions company for the retail industry, said it has raised $7 million in Series A funding led by SIG Venture Capital, the Asian venture capital arm of Susquehanna International Group (SIG). It also said that the new funding will allow Omnistream to rapidly scale to address the needs of retail clients globally and will result in the addition of more than 50 new roles to the team by the end of 2022.
CDPI Emerging Markets

Nowports, A New Unicorn From Mexico

June 9, 2022
Nowports, a Mexican logistics company from Monterrey, Nuevo León, has secured a US$150 million Series C investment, making it the new Mexican unicorn. Nowports is focused on automating warehouses and shipments with sensors, tracking shipments in real-time. It seeks to be the logistics intermediation option for its clients, who move between 10 and 15 ocean containers per month and come from the retail, automotive, and manufacturing industries.
CDPI Emerging Markets

Lucas Melman (Betterfly): “There Is No Other Company Doing What We Are Doing”

June 9, 2022
The insurance startup presents itself as the first social unicorn in Latin America as it is the only one with a B Corp certification, granted to companies that create value not only for their shareholders but also for their employees, the community, and the environment. It gives companies life insurance for their workers, whose coverage grows as they register greater healthy habits. They must do this through an app that offers them telemedicine, psychology, nutritionist, fitness, and other benefits.
CDPI Emerging Markets