June, 2022 - CDP Institute - Page 2

Dates : June 2022

HubSpot’s new Nonprofits platform is set to help NFP organisations through a specific set of tools, resources, support and pricing. The launch of HubSpot for Nonprofits comes after new research from HubSpot found that over nine in ten (95 per cent) Australian not-for-profits experience barriers to growth, such as disparate software, multiple sources of data and a clouded source of truth. It also found nearly 3 in 10 don’t use a CRM.

CDPI Emerging Markets

Westpac’s BT is modernising its Panorama financial planning platform by migrating it to run in the cloud, which should also make the platform easier to separate from the group. Westpac reveals challenges of ring-fencing large IT assets and unwinding tight system integrations to prepare those assets for life outside of the Westpac Group.

CDPI Emerging Markets

The Queensland government is considering forcing agencies to report data breaches to affected individuals and the state’s privacy commissioner as part of proposed privacy and right to information reforms. The Department of Justice and Attorney-General on Friday released a consultation paper calling for feedback.

CDPI Emerging Markets

Here’s a straw in the wind: Acquia has added a self-service interface to process data deletion requests submitted by consumers under privacy regulations. It’s one more example of CDPs providing privacy-related services. Separately, Acquia announced a Workato integration, which will enable connections through Workato to hundreds of third-party cloud services.

CDPI Newsletter

Customer data problems are expected to reduce revenue by more than half (56%) of the marketers surveyed by Forrester for Amperity. The study found that personalization (81%) and segment targeting (80%) are the top priorities in choosing a data platform, even though marketers recognize they need to build unified profiles before they can do anything else.

CDPI Newsletter

“Embedded analytics” might refer to frisky data scientists, but its proper meaning is analytical features built into a product interface. It’s more common than you may have realized (as, perhaps, are frisky data scientists): 55% of respondents to this ThoughtSpot survey say it’s already part of their products. Improved engagement, revenue, and retention were the most-cited benefits.

CDPI Newsletter

Inflation-challenged marketers are putting a new stress on efficiency, according to this Merkle report. They’re eagerly new channels such as retail media networks and connected TV, while prioritizing creative and analytics investments that can optimize performance in all media. And, yes, they’re worried that privacy changes will impact both targeting and measurement. Download for more interesting insights.

CDPI Newsletter

One of our mantras at CDP Institute is that organization, not technology, is the biggest barrier to CDP success. It turns out that same rule applies to CX: this Ascend2 report for Sharpspring says that misaligned goals were the most-often cited reason for disjointed CX (41%), while siloed data was near the bottom of the list at 18%. On the other hand, organizations with well-integrated systems were much more likely to deliver a good CX than companies with little integration.

CDPI Newsletter

Some investors are still spending money: India-based CRM LeadSquared announced a $153 million Series C, bringing total funding to $188 million. In an unusually revealing report, the company says it had about $25 million revenue last year and 1,200 employees, yielding $22,000 revenue per employee. That’s less than one-tenth of HubSpot or Salesforce. Not good or bad, but interesting.

CDPI Newsletter

Garante, the Italian data authority, found web publisher Caffeina Media Srl in violation of GDPR because its Google Analytics use resulted in the capture of EU personal data. This included device IP addresses, browser information, and visit dates and times – data which was subsequently transferred to the US. The Italian DPA also warned other local sites to check their own compliance. This follows a similar CNIL decision in France.

CDPI Privacy Newsletter

Alarm bells sounded across the US as citizens considered privacy implications of Friday’s Supreme Court ruling striking down Roe v. Wade. News warnings advising deletion of period tracking apps sparked fears that resulted in huge drops and gains for different apps – and sometimes both happened on the same platform. But the problem is, many decisions (including for one app that saw a 6,000% increase in its average daily downloads) were based on corporate messaging and gut impressions, rather than on what consumers knew about given app privacy practices.

CDPI Privacy Newsletter

Colorado, one of 5 US states with a new privacy law, has just passed a biometrics law that limits use of facial recognition by state government agencies and higher ed institutions. This law requires organizations that intend to “develop, procure or use” facial recognition technology to provide notice of intent, including how the data will be stored and protected. Prior to beginning use of a system, agencies will need to submit an accountability report, and they must also train users to ensure compliance with related prohibitions.

CDPI Privacy Newsletter