August, 2022 - CDP Institute

Dates : August 2022

Are cloud databases the best thing since sliced bread? Many people think so, although I’d guess most are too young to remember actual unsliced bread. For the record, so am I, although I do recall the bread slicing machine in my uncle’s bakery, which made a jiggling motion while set of parallel blades descended through the loaf. Very cool, but I digress. The news here is that Teradata has launched a new cloud-native database to compete with the likes of Snowflake and Databricks.

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The analysts at Forrester Consulting might have liked the bread-slicing machine, but they’re not impressed with most companies’ cloud data migrations. This study for Capital One finds that nearly three-quarters of companies have yet to move the most of their data to the cloud. The most common obstacle is unpredictable costs due to usage-based cloud pricing models (82%), followed closely by data quality (80%), cataloging (78%), understanding data (76%), and observability (74%). Old habits die hard: more than half (56%) say their data management is centralized, 19% say it’s decentralized,... Read More >

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Komprise takes a sunnier view of cloud migration, reporting that on-premises-only environments fell from 20% to 12% since last year, although 50% still use a mix of cloud and non-cloud. Two-thirds of the companies spend more than 30% of their IT budget on data storage and protection, so it’s not surprising that cutting costs is the main reason for cloud migration. Better news is that self-service data access and greater agility are the next-most-common reasons. This matters to marketers because user data is the most common type of unstructured data.

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Google has added digital out-of-home (DOOH) ads to their Display & Video 360 ad campaign software. The extension will make it easier for marketers coordinate DOOH purchases with display, video, TV, audio, and other channels already covered by Display & Video 360. Google’s control over ad buying software is often attacked on anti-trust grounds, but they aren’t letting that slow them down.

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One of the bigger problems with streaming TV advertising is knowing which ads are actually seen. So you might think that letting YouTube TV viewers watch up to four live streams at once would raise some concerns about reduced ad impact. But rumor has it that multi-streaming is in the works at Google, with a particular eye on sports fans who like to watch multiple games at the same time.

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TV might let you be in four places at once, but the physical world still has its constraints. Instacart is doing its best to reduce them. Their latest effort is a program to deliver big objects like furniture on the day you order them. It’s not quite teleportation but we’re getting there.

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A sweep of online retailers found Sephora Cosmetics was selling customer data without consent to third party online tracking companies without consent, which is illegal under the California Consumer Privacy Act (CCPA). The company’s $1.2 million fine marks the first major settlement since CCPA went into effect. Violations included not notifying customers and failures to process customer opt-out requests.

CDPI Privacy Newsletter

The US Federal Communications Commission (FCC) has investigated the data use and retention practices of the top 15 US mobile carriers and found them well out of compliance. In fact, Verizon has been retaining cell tower location data; T-Mobile has been tracking “timing advance data” (which indicates how far a signal is from a cell tower); and AT&T has been helping itself to call record data. And, while none of the carriers surveyed currently allow people to universally opt out, the FCC is tasking its Enforcement Bureau to launch a new investigation – and they’re inviting users to weigh in with their concerns and privacy complaints.

CDPI Privacy Newsletter

Vietnam notified onshore tech companies they must now store financial, biometric and other personal data locally and also set up local offices. Data must be held there for a minimum of two years, and Vietnamese authorities have broad rights to issue data collection requests for investigation. Companies that do not comply will be required to remove content.

CDPI Privacy Newsletter

A new survey of chief data officers and other senior data managers from TripleBlind calls out Privacy Enhancing Technologies (PET) and data collaboration as crucial to ensuring privacy protection and as key revenue drivers. Ninety-four percent believed enforcing existing regulations would increase revenue, and nearly half indicated that expanded data collaboration would give their organizations a competitive advantage. There was also great concern, with 64% of respondents suspecting third-parties would use data in ways not permitted legally.

CDPI Privacy Newsletter

The Children’s Advertising Review Unit (CARU) has gotten Firefly Games to agree to address a string of bad decisions the company made about how to handle “mixed audience” data – and the company’s violation should serve as a warning to other businesses with adult and youth consumers. CARU found major inconsistencies in the company’s app, LOL Surprise! Room Makover, which featured children’s characters and also appealed to adults. Issues included problems with the company’s and app’s privacy policy descriptions, inconsistent cookie and geo-location information, and a lack of age verification... Read More >

CDPI Privacy Newsletter

1) avoid blurring lines between ads and other content, 2) avoid manipulation, and 3) watch out if you don’t – because CARU plans to strictly enforce its guidelines.

CDPI Privacy Newsletter