August, 2022 - CDP Institute - Page 10

Dates : August 2022

Amazon Prime Video has announced the launch of the localized version of its streaming service in one of Africa’s biggest markets: Nigeria. Just as it did in Southeast Asia recently, the tech giant is attempting to boost its subscriber push in new markets like Africa by increasing its investment in local production, unveiling slates of localized originals and introducing discounted Amazon Prime membership offerings to customers.

CDPI Emerging Markets

Dentsu Group Inc has entered into an agreement to acquire a majority stake in Extentia, a global technology and services firm with a focus on enterprise mobility, cloud engineering, and user experiences. Extentia will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International. With this acquisition, Extentia further bolsters Merkle’s existing Salesforce capabilities, adding scale and additional geography in India.

CDPI Emerging Markets

Amazon data services india pvt ltd has leased 5.5 acre of industrial land with a potential development area of 2.39 lakhs sq ft, from Larsen & Toubro Ltd, in suburban Mumbai’s Powai area to set up a data centre. With businesses increasingly clustering together in cities, Amazon’s city-center data center will be a vital cog in the economy of Mumbai.

CDPI Emerging Markets

PwC India has announced it has completed the acquisition of Venerate Solutions Private Limited, a Salesforce consulting firm. Venerate, which was founded in 2016 in Bangalore, builds customised solutions on the Salesforce platform across multiple clouds. The solutions help organisations in managing customers, sales and provide value.

CDPI Emerging Markets

CDP CleverTap has raised a $105 million Series D, bringing more than doubling total funding to $182 million. You may recall that CleverTap bought personalization vendor Leanplum in late May of this year. It’s another sign that martech funding hasn’t totally dried up.

CDPI Newsletter

Cordial also bucked the funding trends last month with a $50 million raise. Today they’re back in the news with integrations with CDPs Amperity, mParticle and Segment. While Cordial itself qualifies as a CDP, its focus is primarily on cross-channel engagement. Connections between data-focused CDPs and engagement-focused CDPs are more common than many people realize.

CDPI Newsletter

Klaviyo had its own funding event recently, a $100 million investment by Shopify. Today’s item is less pleasant: a data breach involving an unspecified amount of consumer data. The breach apparently resulted from a phishing attack, as did the Twilio breach we reported yesterday. It’s possible the same attackers are to blame.

CDPI Newsletter

There’s lots of interesting data in this Ascend2 report on multi-channel marketing, but what stood out for me was that measurement was cited as essential for success by far more respondents (61%) than other factor. Next highest was integrated technology at a meager 43%, and unified data was last at 27%. Now you know we write so much about measurement products.

CDPI Newsletter

Data breaches are common in general but rare at martech vendors. So it’s newsworthy that Twilio reported a breach, although it seems the only compromised data was about Twilio’s own clients, not about the clients’ customers. The breaches were due to garden variety phishing attacks, not technical flaws in Twilio security, which I somehow find comforting.

CDPI Newsletter

Data integration platform Equalum announced a $14 million Series C, bringing total funding to $39 million. Equalum positions itself as a no-code pipeline for all data ingestion, transformation, and integration tasks. That includes real-time change data capture, streaming data capture, batch loads, and replication.

CDPI Newsletter

The European Union’s Court of Justice (CJEU) ruling this week in an anti-corruption case has legal experts considering broad implications, including for adtech, online platforms and apps due to liability from inferences drawn from personal data. The court’s decision relates to GDPR’s Article 9, which focuses on processing special categories of data and protecting personal sensitive data. The top EU court determined publishing the name of a spouse or partner amounts to processing sensitive data because it can reveal sexual orientation. This may remove a loophole in holding behavioral data that Big Tech and others have relied upon.

CDPI Privacy Newsletter

The data of millions of patients may have been collected by Facebook (Meta) via healthcare provider websites without people’s knowledge or consent. This comes via a Jane Doe, a claimant who alleges the company harvested her data via Meta Pixel code, which was embedded into a California health care center portal. This and a lawsuit last month, also from California, allege violation of California privacy regulation.

CDPI Privacy Newsletter