CDP Institute

Hope you’re sitting down, as we’ve just learned that honesty matters and is gaining ground with people of all ages. In fact, it was the driver for more than half of first-time purchases in a survey of 1,000 US consumers and ranked as the top motivator for millennials. ActiveCampaign, the customer experience automation (CXA) company reported the bar is high on social for adopting new brands, and to succeed, businesses must inspire trust and take an omnichannel approach.

A bipartisan bill to revise COPPA, raising the age of privacy protection and protecting against ads to children, moves to the US Senate. The amendment would raise the age of privacy protection to 16 years and it would require companies to gain consent for collection and enable young users to erase personal information.

Concern is that TikTok’s location tracking and collection of user contact information and other data will be made available to Chinese authorities, even though local TikTok staff denies this happening.

The Colombian government, which provides journalists and other high-risk individuals bulletproof cars to ensure their safety while in the country, has been found to have installed GPS trackers on those same vehicles, so location can be reported on. Even more alarmingly, the system can also disable the cars’ engines.

Not a good press moment for the fast-food company which has offered its users a free coffee and donut to make up for their data being collected without consent.

Unfazed by terrestrial or historic boundaries, Amazon may be positioning to break with the 2,500+ year tradition of keeping patient data private because there may be good money to be made in doing so.