News

Archive for August, 2022

Dates : August 2022

Consumers and media experts agree, privacy is key to online marketing

August 23, 2022
Integral Ad Science’s survey of more than 1100 US consumers and nearly 350 media digital media experts confirmed heightened concerns about privacy in advertising and the need to manage expectations and maximize success. Ninety-nine percent of consumers surveyed agreed online privacy is important when browsing online, but only half felt confident their data was secure. Interestingly 52% placed the onus on themselves for security. And, while 57% were uncomfortable receiving targeted ads, they admited to still being very likely to act on those ads (66% said they’d visit the sites, and... Read More >
CDPI Privacy Newsletter

Children’s Privacy: Concerned parents bump up against Google’s AI then are accused of abuse

August 23, 2022
Google flagged two US fathers for child abuse after the parents sent photos to their child’s pediatrician to diagnose their sons’ illnesses.  This raises significant concern, since these are almost certainly not isolated cases and there was no intermediate step provided by Google to be able to check validity before misinformation was shared with authorities.
CDPI Privacy Newsletter

Yahoo Adds Comscore Brand Safety Filters for CTV

August 22, 2022
Connected TV, which includes streaming, is cruising towards a 20% share of all TV advertising.  Brand safety concerns are growing right along with it. Yahoo DSP is addressing the problem by integrating Comscore’s Activation product, which offers pre-bid inventory filters based on analysis of program content. The filters will enable fine-grained exclusions that protect brands while leaving more inventory available to advertisers.
CDPI Newsletter