September, 2022 - CDP Institute - Page 10

Dates : September 2022

This February, Africa and emerging market-focused Nestcoin raised a pre-seed round to build, operate and invest in its web3 applications, including crypto content platform Breach Club and gaming guild Metaverse Magna (MVM). Nine months after its launch last December, the latter has completed a seed sale token round of $3.2 million at a $30 million fully diluted valuation.

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Egyptian startup Sharwa has raised a US$2 million seed funding round as it launches its mobile application, which it claims is the first social commerce app in the Middle East.

CDPI Emerging Markets

Nigeria’s Anchor, a banking-as-a-service (BaaS) platform making it possible to seamlessly build financial products in Africa, has raised over US$1 million in pre-seed funding and announced its public beta launch.

CDPI Emerging Markets

India is on the cusp of a data centre (DC) revolution. Once a small, fragmented industry, colocation DCs are fast transitioning into a large, potentially consolidated industry. Buoyed by the growing demand, plans have been drawn up for over 45 DCs spanning 13 mn sq ft and 1,015 Mw of IT capacity that will come up in India by end-2025.

CDPI Emerging Markets

The All-India Council for Technical Education (AICTE) has signed a partnership agreement with Adobe to accelerate digital creativity skills across the country. Under the agreement, Adobe will offer courses and expertise for upskilling educators, and integrate digital creativity into the curriculum, to prepare students with the essential creative and digital literacy skills.

CDPI Emerging Markets

Triton Digital, the global technology and services provider to the digital audio and podcast industry, released the results of their Podcast Advertising Effectiveness Study commissioned with VTION Digital Analytics, a leading digital consumer behavior intelligence platform. The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.

CDPI Emerging Markets

Marking its fifth acquisition in four years, Smartsheet has closed an acquisition deal to buy the brand management and creative automation platform, Outfit. Plans are to use Outfit to bolster the company’s Brandfolder by Smartsheet DAM platform.

CDPI Emerging Markets

A belief that bank customers would support a program committed to supporting the financial well-being of their community, one of the big four Australian banks initiated a program using Shout for Good Pty Ltd, a platform that allows people to access more than 150 charities worldwide. Shout provides a simple, relevant, and transparent way to donate via mobile using the digital donation platform.

CDPI Emerging Markets

It’s sadly obvious that you can make money telling lies online, but there’s also a business in telling the truth. Credibility rating service The Factual does that, using AI systems that rate news source credibility without attempting to check specific claims. The eight-person company was just purchased by Yahoo, which will use it to rate online news articles.

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Social media sites are often, and rightly, criticized for failing to spread misinformation. YouTube just announced its efforts for the upcoming U.S. elections, which will focus on recommending content from authoritative sources like PBS and The Wall Street Journal, and offering “information panels” with links to voting information. They’re also “identifying borderline content and keeping it from being widely recommended” which isn’t exactly the same as labeling or blocking it altogether.

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Taboola is intercepting users before they visit any web site by placing a news feed on home screens on Samsung, Xioami, Oppo, and other smartphones. The links will go to a web page that features advertising and then send users to the original news sources, which will be Taboola-curated reliable news sources. This entirely avoids the challenge of moderating user-sourced content that plagues social media.

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The title of this Acxiom survey says personalization but CDP is the star of the show. Download for lots of juicy info about CDP deployment, use cases, benefits, obstacles, and more. Fun fact: more companies have deployed a CDP (43%) than marketing automation (42%), loyalty system (37%) or consent manager (36%).

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