CDP Institute

Mobile measurement platform Branch has purchased AdLibertas, a predictive data platform for mobile apps.  AdLibertas pulls together first-party data from multiple sources and uses to results to help mobile app developers track user behavior and optimize their ad programs.  It’s especially important as Apple and Google cut off the flow of third-party ad targeting and measurement data.

Have you pondered how to furnish a data clean room?  Epsilon is stocking its clean room with consumer packaged goods transactions from IRI, making it easier for clients to do richer analysis and target customers across channels.  Think of it as a mini-bar for customer data.

CDPs are supposed to be good at integration, so it’s not especially newsworthy that Blueshift has connected with cloud communications vendor Sinch for two-way mobile conversations.  But the News Gods have been frolicking in Santorini for weeks, so we’ll mention it anyway.  Channels include Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp.

This IDC study on data maturity contains several surprises.  It turns out that laggards are more likely than leaders to use basic data such as website traffic and CRM information, while leaders use fancier inputs such as web behaviors, customer feedback, and server-side events.  Leaders also spend less time on data analytics and make less use of specialists for data validation.  More expected: leader have a better understanding of customer journeys, use more automated data management, are more confident in their data quality, and have much faster access to their... Read More >