CDP Institute

Egypt’s ArabyAds, the leading ad-tech company in the MENA region, has raised US$30 million in Pre-Series B funding round to expand its footprint regionally and globally.

Ambit Finvest, the Non-Banking Financial Company of Ambit Group, has partnered with Salesforce to digitize its customer onboarding journey. The Salesforce CRM platform enables the sales team to assess, filter, and prioritize leads and track loan applications on a real-time basis, thereby leading to enhanced sales productivity and improved approval rates.

Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, has been onboarded by India’s largest D2C home and sleep solutions company, Wakefit.co for Product Experience. Netcore Cloud’s product suite armed with Contextual Nudges & Walkthroughs is expected to greatly enhance the website experiences of users with no developer effort.

PUMA India has deployed Salesforce Commerce Cloud to enhance the mobile shopping experience for their sports and activewear consumers. With best practices in mobile UX design, merchandising, and technical architecture being built into the solution, they can offer their customers an experience that is seamless and efficient.

Customer data platform (CDP) for consumer brands Amperity has expanded its offices into APAC. The new Australian office will offer local engagement to the growing number of brands. A holistic customer view reduces expenses, grows revenue, and improves the customer and employee experience.

Australia’s Uber Eats is set to become one of the first country deployments of Rokt’s commerce technology accelerating advertising opportunities on the platform. Uber Ads views growing the digital company’s advertising business as a priority and Rokt is seen as a key tech component that will help realise this ambition.

DoorDash has said personal details of some customers and drivers had been accessed by an “unauthorised party” in a phishing attack on a third-party vendor. The unauthorised party, which used stolen credentials of the vendor’s employees to gain access to some internal tools, also got hold of names, phone numbers or email addresses of some drivers, customer payment details.

GoTo ran strong in the second quarter of this year and shows sustainable growth, increased monetization, more effective incentive spending and optimized operational costs.

Consumers in the Asia Pacific (APAC) region remain among the most enthusiastic adopters of digital payments in the world, with 88% having used technologies like digital wallets, QR codes, buy now pay later (BNPL), cryptocurrencies, biometrics and others in the last year, Mastercard survey revealed.