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Archive for October, 2022

Dates : October 2022

Optus’ recent data hack prompts Australian government to move on “urgent” privacy reforms

October 4, 2022
Australia’s Attorney-General has said the government will make “urgent reforms” to the country’s Privacy Act following the Optus breach, where the company was blamed for lax security, resulting in the theft of nearly 10 million customer records. Resulting fines for that could reach as high as 2 million Australian dollars ($1.3 million). Certainly, it has put increased pressure on the government, which has been in process reviewing its privacy laws for several years, and now stated it may move on this within the next month.
CDPI Privacy Newsletter

IT’S THE LAW (10/04/2022)

October 4, 2022
There are two important new laws in California. The first, related to AB-1242, is designed to protect companies from having to respond to out-of-state search warrants that look to obtain abortion data. This will be relevant to the many internet and telecommunications based in the state and is part of a move to establish California as a sanctuary for abortion seekers. The second, AB 2089, is meant to protect patient mental health data not covered by the Health Insurance Portability and Accountability Act (HIPAA), particularly via the 20,000 or more online apps offering services based on probable diagnoses. Many harvest and then sell sensitive data that patients provide, but this would no longer be allowed.
CDPI Privacy Newsletter

IAB’s Global Privacy Platform is ready for adoption!

October 4, 2022
IAB’s Global Privacy Platform (GPP), which enables user consent signals to be communicated through the digital supply chain, is finalized and ready for industry adoption. This is a major development for ad tech companies and was developed with input from companies throughout the ad ecosystem. Specifically, the GPP provides details on privacy signals – including standard data types used for encoding privacy strings and standard mechanisms for senders and receivers of those strings. Right now, this includes information for US Privacy and IAB Europe TCF consent strings, but IAB has... Read More >
CDPI Privacy Newsletter

Children’s Privacy: UK regulators provisionally find TikTok in violation of children’s privacy laws – up to $29M at stake

October 4, 2022
The U.K.’s Information Commissioner’s Office (ICO) have issued a Notice of Intent, covering a period between 2018-2020, to Chinese-owned TikTok, which means a likely significant fine. In this case that could be as high as £27 million ($29 million), depending on determinations about violation of privacy regulation. TikTok may have committed multiple infractions, including processing data of underage children without parental consent, accessing specially protected information on race or ethnicity, and collecting biometric data without legitimate cause to do so. Depending on the regulator’s determination, cost could be quite high.
CDPI Privacy Newsletter

DoubleVerify to Monitor Quality on Best Buy Retail Media Network

October 3, 2022
You might think that ad fraud would be less of a problem on retail media networks than the open web, and maybe you’d be right.  But fraudsters are a creative bunch, so it makes sense that media analytics vendor DoubleVerify is working with Best Buy’s media network to measure results, ensure viewability, and check for brand safety.  DoubleVerify will also help Best Buy monitor the quality of its own ad placements.
CDPI Newsletter

Neilsen Offers ‘Four Screen’ Audience Measurement for Roku

October 3, 2022
A cynic might ask whether Nielsen’s much-criticized ad audience data is part of the ad fraud problem or the solution.  But I am much nicer than that.  So I’ll politely report that Nielsen is now working with Roku on a “four screen” ad measurement, reporting on deduplicated audiences across live TV, connected TV, desktop, and mobile video.  It’s one more component of the long-awaited Nielsen One cross-everything measurement service now promised for release in December.
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