November, 2022 - CDP Institute - Page 11

Dates : November 2022

Social commerce has had a bumpy ride recently, as consumers show reluctance to order through social media platforms where access to customer service and returns is unclear. Snap Inc. is avoiding that issue with an integration that lets Snapchat ads point directly to BigCommerce online stores. Could be the way to do this.

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If you’re looking for something new to worry about, try “malvertising”, which is what happens when programmatic ads deliver malware. It’s something that clean.io protects against. Clean.io was just bought by cybersecurity firm HUMAN Security,

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Those cloud data warehouses that everyone loves – looking at you, Snowflake – are apparently harder to access than you might expect. Twilio Segment is the second CDP this week to introduce a “reverse ETL” product that pulls data out of cloud databases into Twilio’s own data store, which in turn will share it with other systems. Segment also launched a complementary product, Profiles Sync, that moves profiles into cloud databases.

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Data Management Platforms (DMPs) are not dead yet, according to this Lotame survey. As many respondents (37%) plan to buy a DMP this year as a CDP, while fewer (14% vs 18%) expect to retire one. The report also found that 48% of publishers and 37% of marketers are using data clean rooms, while, somewhat oddly, privacy is considered the biggest data clean room challenge. Lots more here.

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This Merkle study offers a deep dive into retail media networks from both retailer and advertiser perspectives. One surprise is that it’s actually more common for retail media networks to target customers in external media than retailer-owned channels. Another is that understanding shoppers is a more common reason for brands to use retail media than delivering personalized messages or gaining access to sales results.

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Twilio has launched a platform that combines its CDP with omnichannel journey orchestration. The new platform, called Engage, bucks the trend towards breaking CDPs into separate components. The company also announced a passwordless approach to user authentication and no-code tool to build self-service customer support flows.

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Outflow started as a tool to synch data between sales and marketing systems, but has now reinvented itself as a data unification and workflow engine. The transformation includes a change in pricing model from events to active contacts, new dashboards, and access to CRM data for lead scoring. Outfunnel now maintains its own contact profiles, which puts it close to CDP territory.

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We interrupt our usual stream of bad-Meta news to report that they’ve partnered with LiveRamp to expand targeting of Meta campaigns based on advertisers’ first-party data. Specifically, LiveRamp’s Authenticated Traffic Solution can now connect to Facebook’s Conversions API. You either know what that means or don’t care. In more good news, Meta announced Media Ratings Council brand safety certification for its Instream Video and Instant Articles, but not the (much larger) Facebook Feed and Instagram Feed ad placements.

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Satgana, a European venture capital (VC) firm headquartered in Luxembourg, has closed a €30 million fund to fund startups that tackle climate change problems in Africa.

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Egyptian fintech startup MoneyFellows has announced the first close of its Series B round funding with a US$31 million investment to help it accelerate its growth and move into new markets.

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Amazon Web Services (AWS) has announced the opening of its second African office in Lagos, Nigeria. The opening of the Lagos office comes five years after its first office in Johannesburg was opened in 2017.

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Following a recent ruling by India’s competition regulator, Google announced it has halted the enforcement of its Play Store billing policy in the country, which requires developers to pay up to 30% for in-app purchases. The announcement arrives days after the Competition Commission of India ordered Google to let app developers use alternative payment systems and fined it $113 million for abusing its market power. The country also issued a fine of $161.9 million on the company the previous week for being anti-competitive in the Android mobile device market.

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