DMPs Remain Undead: Lotame Report
Data Management Platforms (DMPs) are not dead yet, according to this Lotame survey. As many respondents (37%) plan to buy a DMP this year as a CDP, while fewer (14% vs 18%) expect to retire one. The report also found that 48% of publishers and 37% of marketers are using data clean rooms, while, somewhat oddly, privacy is considered the biggest data clean room challenge. Lots more here.
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