News

Archive for January, 2023

Dates : January 2023

Retailers Excited About Composable Tech

January 30, 2023
Retailers are super-excited about “composable” architectures, with 91% considering it important, according to this MACH Alliance survey.  (MACH stands for Micro-Services, API-First, Cloud Native, and Headless, which is a good tech checklist for true composability.)  But just 2% say their systems are fully composable today.  The focus here is largely on in-store technology; Customer Data Platforms don’t show up in the discussion.  
CDPI Newsletter

Hightouch Adds Real-Time Access to Warehouse Data

January 26, 2023
Data access vendor Hightouch has released Personalization API, which provides real-time access to cloud databases.  Don’t get too excited: the data will only be as current as the underlying data warehouse, which is rarely itself updated in real time.  And, as the company notes in a very interesting accompanying blog post, the data is actually loaded into an intermediate “distributed, multi-region data store”, not read from the warehouse directly.
CDPI Newsletter

Data Clean Rooms Are Popular But Costly: IAB Report

January 26, 2023
This IAB report provides an in-depth look at the super-hot topic of Data Clean Rooms.   Nearly two-thirds (64%) of respondents said they had one, with privacy and data activation the main applications.  The report cautions that clean rooms take a lot of money (average $376,000 per year), staff (49% have six or more dedicated employees) and time (up to two years to deploy).   Also stats here on CDP deployment (72%), cost ($437,000 per year) and satisfaction (60%).
CDPI Newsletter

Retailers to achieve personalized customer experiences and increased loyalty with TCS’ new martech software

January 26, 2023
TCS Customer Intelligence & Insights (CI&I) for Retail 3.0 has been introduced by Tata Consultancy Services (TCS) to assist retailers in deepening relationships with consumers through hyper-personalized engagement at every step of the customer journey. At key physical and digital touchpoints, the software generates insights, predictions, and recommended actions, resulting in higher returns on marketing investments, higher customer satisfaction, and increased customer lifetime value.
CDPI Emerging Markets