News

Archive for February, 2023

Dates : February 2023

Survey of more than 3,000 global professionals finds privacy a Board imperative, with high ROI

February 7, 2023
Cisco’s annual survey: ROI on Privacy Investment found that 95% of global respondents deemed privacy a “business imperative” with 98% reporting privacy-related metrics to their company’s Board of Directors. Participants also indicated privacy was a priority spend for their company even in tough economic times with a strong return on investment that averaged 1.8x spending.
CDPI Privacy Newsletter

Children’s Privacy: Replika uses AI, offers friendship…takes data. Told to stop!

February 7, 2023
Italy’s regulator, the Guarantor for the Protection of Personal Data (GPDP), has ordered US-based AI chatbot maker, Replika to stop processing Italian user data because of risks the technology can pose to minors and to some adults. The freemium app offers ‘virtual friendship’ via AI avatars trained to foster human engagement. Concerns include that some content is not age-appropriate for children, that children and emotionally vulnerable adults could develop addiction to the app, and that users will be encouraged to spend lots of money on avatar development.
CDPI Privacy Newsletter

64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023
You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.
CDPI Newsletter