News

Archive for March, 2023

Dates : March 2023

Buk announced a new financing round: US $35M to grow in Latin America

March 2, 2023
Chilean startup Buk, which offers cloud-based software for companies to manage their human resources tasks comprehensively, announced a US$35 million round. The company, one of Chile’s most prestigious technology start-ups, said it will use the funds to accelerate its growth in Mexico and open a new market in Brazil. They currently operate in Chile, Mexico, Peru, and Colombia.  According to company figures, in 2022, they grew 2.5x in sales and now have 4,000 clients in the region.
CDPI Emerging Markets

Senegal’s Yoonema connects sellers to buyers via SEO-ready marketplace

March 2, 2023
Founded in 2019, Senegalese e-commerce startup Yoonema is an SEO-ready platform that gives sellers access to a secure webstore, easy payment options, marketing tools, and an established database of more than 1,000 customers. The platform has created a digital marketplace that offers a simplified and reliable e-commerce experience for global shoppers and merchants in emerging markets, with Africa as the primary target geography.
CDPI Emerging Markets

South African car subscription service Planet42 raises $100M equity, debt

March 2, 2023
Planet42, a South Africa-based car subscription company that buys used cars from dealerships and rents to customers via a subscription model, has raised $100 million in equity and debt from a wide range of investors. According to the company, the new financing, comprised of equity, credit facility and debt, will rapidly scale its business and provide a million cars globally to people excluded from traditional car financing.
CDPI Emerging Markets

Google AI Creates Search Ad Content

March 1, 2023
“Artificial intelligence” – perhaps you’ve heard of it? It’s no longer news when a company offers an AI-based product, but automatically creating advertising assets still is worth a whisper. Google has opened a public beta test for its tool to do that for search ads, based on materials the AI finds on the client’s landing page, website, existing advertisements and ad group keywords. Remember: good artists borrow, great artists steal.
CDPI Newsletter

LiveRamp Offers Secure Data Collaboration for Cross-Screen Measurement

March 1, 2023
How can we talk about buzzwords and not mention data clean rooms? LiveRamp doesn’t use the term in its announcement of “secure and flexible data collaboration capabilities for cross-screen measurement across multiple partners”, but it sounds like one to me. Companies can securely share their data with each other and can enhance it with LiveRamp partner data sets for things like ad exposures and purchases.
CDPI Newsletter