CDP Institute

Google has taken another small step on its thousand-mile journey to third party cookie deprecation, announcing that third-party cookies will be deprecated for real on 1% of Chrome browsers worldwide.  The idea is to encourage the industry to test Privacy Sandbox, Google’s collection of privacy-protecting tracking alternatives.  Meanwhile, The Trade Desk just blasted Privacy Sandbox and urged use of alternative identifiers, which of course have problems of their own.

Meanwhile, back in CDP-land, Blueshift announced a free starter tier for its product.  Users will be able to ingest data from multiple sources, build up to 10,000 profiles, extract audiences, and run triggered journeys across multiple channels.  Other limits apply as well, and users are expected to serve themselves.

BARC’s magisterial 2024 Data, BI and Analytics Trend Monitor finds security and privacy, data quality, and governance are the top 3 industry concerns, which is similar to past results.  More interesting are a slight decline in the rankings for self-service analytics (from 5th to 6th) and business user data prep (from 7th to 9th).  Lots of detail here by company size, user type, best-in-class, industry, and regions.

Are autonomous vehicles coming closer or dropping back in the rear view mirror?  It was two steps back today, with a giant Tesla recall due to its autopilot system not forcing users to pay attention and a 24% layoff at GM’s troubled Cruise subsidiary.  On the sunny side, you can now book an autonomous Waymo ride at the Phoenix airport.

Whether or not your new car drives itself, you can bet it will be collecting data about you. Sonatus has launched a Vehicle Personalization Solution which will enable auto users to personalize their experience and no doubt share their information with a large and ill-defined audience of other devices and businesses.