Why Open Sharing in the Lakehouse is the Future of Customer Data By Caleb BenningfieldMay 29, 2024 For tech leaders whose job is to manage customer data infrastructure, I have good news.
Meta Ad Targeting Restrictions: CDPs are the solutions By Reda Maouhoub, Scal-eMay 24, 2024 The adjustments made by Meta to its ad targeting algorithms highlight the increasingly pivotal role of CDPs.
Scale advertising reach, ROI, and growth with Real-Time CDP Collaboration By Lory Mishra, Adobe Real-Time CDPMay 20, 2024 Marketers are left with few reliable signals to help them reach the right audiences.