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Archive for May, 2024

Dates : May 2024

Microsoft’s Recall raises alarms, gets ICO inquiry

May 28, 2024
Recall, Microsoft’s optional “feature” coming to Copilot+ PCs, has been called “chilling,” and “a privacy nightmare,” and the UK Information Commissioner’s Office (ICO) has reached out to the company over safety concerns. Privacy advocates have said Recall, which can search a user’s past activity including files, photos and browsing history, is problematic because it takes screenshots every few seconds and can then search those images.  The risk is that potentially sensitive information displayed on the screen can be captured and exposed.
CDPI Privacy Newsletter

Banco Santander breach affects some EU & South American customers

May 28, 2024
One of the world’s largest banks, Spain’s Banco Santander, announced a breach of a third-party provider. The institution believes the threat actor has accessed certain data of customers in Chile, Spain, and Uruguay, and of some former employees. The bank, which has 140 million customers globally, has been implementing containment measures to deny further access and has warned customers against sharing codes and passwords with any third party, if someone who claims to be an employee contacts them.
CDPI Privacy Newsletter

Publishers cling to cookies

May 28, 2024
Despite doom and gloom warnings on consequences of not moving to cookieless marketing soon, only 32% of global publishers are actively preparing for this critically important transition, according to media platform company Teads’ survey of 555 publishers across 58 countries. Confusion is a key factor, with 53% of those surveyed saying they’re overwhelmed by the numerous solutions and only 28% feeling confident they understand the new landscape.
CDPI Privacy Newsletter

Marketers Struggle to Get Value from Tech: Salesforce

May 24, 2024
Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%).  But just 32% are fully satisfied with the results of their marketing investments.  They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.
CDPI Newsletter

Salesforce Data Cloud Supports Einstein Personalization, New Copilots

May 23, 2024
Salesforce’s Data Cloud CDP will provide customer and enterprise data to power real-time Einstein Personalization across its full suite of marketing, commerce, and service offerings, the company announced today.  Data Cloud will also support new AI copilots for marketing and commerce, set for launch this summer.  A new Data Cloud for Commerce will bring inventory, product and customer data together.
CDPI Newsletter