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Archive for May, 2024

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Dates : May 2024

Amazon Launches Signal IQ Measurement Solution

May 22, 2024
Amazon Publisher Services is launching Signal IQ in beta, a solution to help publishers understand the impact of their supply-side signals beginning with third-party ad IDs like LiveIntent and Yahoo ConnectID. Also announced, Amazon Publisher Cloud will be available in June to North American web and streaming TV publishers. Built on AWS Clean Rooms, Amazon Publisher Cloud will help connect first-party signals with insights from advertisers and Amazon Ads.
CDPI Newsletter

Data Collaboration Platforms Are The Next Big Thing: Winterberry Group

May 22, 2024
If you’re tired of debating the true meaning of CDP, Winterberry Group offers a new target: Data Collaboration Platforms, which are sort of like CDPs with friends.  Their definition: “technology solutions that facilitate the privacy-compliant, permission-based sharing of data assets between brands and their media partners for marketing use cases.”  This paper covers the topic in good detail, but doesn’t name any actual DCP vendors.  One hint: Adobe is the sponsor.
CDPI Newsletter

Symitri Promises Real-Time Data Clean Room for Open Web

May 21, 2024
Data clean rooms enable publishers and advertisers to share customer data without revealing individual identifiers, but they are not fast enough to support real-time bidding on open web advertisements.  Symitri launched yesterday with a promise to close that gap, $5 million in funding, and the purchase of TRUSTX, a premium private marketplace created by Digitial Content Network and more than 30 top publishers.
CDPI Newsletter

IT’S THE LAW (05/21/2024)

May 21, 2024
Taking teeth out of BIPA in the bell weather state of Illinois? It’s a question as the bipartisan majority in the state Senate approved the first major change to the Biometric Information Privacy Act since the law was first passed in 2008. This, which involves toning down damage rewards costs for businesses, comes after the Illinois Supreme Court suggested clarification for the law, which has resulted in multi-million-dollar settlements against tech companies for collection of biometric data.
CDPI Privacy Newsletter

Children’s Privacy: From charm jewelry to children’s predators

May 21, 2024
A children’s jewelry maker recently raised an alarm, contacting The New York Times after a business ad she placed on Instagram that featured a 5-year-old girl wearing jewelry found its way via an algorithmic path to adult men interested in sexualized interactions rather than to prospective customers for youth jewelry. The Times’ investigation turned up a number of disturbing reasons these two worlds can intersect, including Meta algorithms that direct men to photos of children, and also an attraction to child and parenting influencer social media accounts.
CDPI Privacy Newsletter