CDP Institute

Just 30% of marketers in this Harvard Business Review survey thought their organization’s marketing efforts were “effective.”  Yikes!  You can blame complexity: more than half said the number of channels is overwhelming and 59% said the need for specialists in each channel creates complexity on marketing teams.

It’s not just the number of channels that makes omnichannel marketing hard.  There are also those other departments marketers need to work with.  Meltwater reports that marketers dread collaborating with marketing analytics (25%), with marketing operations (20%), with PR (29%), and so on. And this might sound familiar: 38% feel disconnected from sales.

Just in time for that July 4 barbecue with the in-laws: the IAB has issued a detailed report on the legal issues associated with generative AI.  Now you won’t have to feel left out when the conversation turns to data scraping, copyright for AI-generated content, and trespass to chattels.  Thanks, IAB!

Innervate has announced three AI-powered enhancement to its app suite (it describes itself as a CDP but it’s not clear it creates a separate CDP database). The new tools are real-time customer segmentation, dynamic product recommendations and buyer journey orchestration. The suite also includes a “digital twin” for all known and unknown customers, designed for personalized recommendations and next-best actions: a kind of AI-boosted customer profile.

Microsoft turned out to be next in line after Apple to feel the wrath of European regulators. A preliminary finding holds that Microsoft has breached anti-trust regulations by tying its collaborative platform Teams to its business suites, Office and Microsoft 365. As with Apple, Microsoft faces a potential fine up to 10% of the company’s annual worldwide turnover.

AI-powered video generation startup HeyGen has raised $60 million in Series A funding. Its special power is generating videos from natural language prompts, without those pesky cameras, casts and crews. The funding will support the product roadmap, but also security, AI ethics and trust.

Treasure Data has introduced Live Connect as an enterprise zero copy option for data activation in the data warehouse. Designed to work with all major data warehouses, Live Connect creates no persistent copy of data and does not rely on ETL. Batch copy still exists as an option too.

As Disney+ prepares to launch in Latin America, Disney is bringing a range of audience solutions to the global market for the first time. Beginning in Latin America, Disney will offer its first-party data Audience Graph and its data clean room technology. Disney’s new Bridge ID solution will enable advertisers to activate their audiences against Disney’s in a privacy-compliant way.

No fewer than 47% of media buyers plan to use attention metrics on their buys in 2024, according to a survey of 1,000 decision-makers by DoubleVerify. Two other growing trends: impression volume on made-for-advertising content increased 19% YoY and retail media is expected to hoover up one fifth of global digital ad spend in 2024. AI got a bad report with more than half of those surveyed thinking it detrimentally affected media quality.

In preliminary findings, European regulators have found Apple in violation of the Digital Marketing Act, for example by restricting app developers’ abilities to redirect consumers to cheaper services. Apple has 12 months to come into compliance or face a fine up to 10% of its annual global revenue. Reports suggest Meta may be the next to face charges.

Amazon is partnering with AI-powered retail intelligence platform Stackline to launch an attribution solution that will enable advertisers to correlate Amazon advertising with consumer purchases across multiple retailers. Stackline builds individual-level profiles by merging customer purchase data from multiple retailers.

Aprimo, primarily a digital asset management solution, has acquired Personify XP to boost customers’ ability to surface customer insights and leverage digital assets to create personalized experiences. The aim is to bring together Aprimo’s content operations with Personify XP’s content decisioning. The move takes Aprimo a step closer to being a broad customer engagement solution rather than a DAM.