Why data provenance standards are essential for modern marketing success By Kristina Podnar, Data & Trust AllianceJuly 24, 2024 From the rise of marketing automation to the advanced capabilities of modern MarTech systems, AI has played an important role.
Notes from CDP Institute July 2024 Round Tables By David Raab, CDP InstituteJuly 19, 2024 On July 16, the CDP Institute hosted a roundtable discussion for industry vendors.
How to Build a 360-Degree View of Your Customer By Mary Vue, SyncariJuly 10, 2024 Gaining a deep understanding of customers is critical to every business success and operations.