EU Commission notifies Meta “Pay or Consent” fails DMA
No and no. The European Commission has sent Meta results of its preliminary findings, and they are the company’s “Pay or Consent” ad model fails the Digital Markets Act (DMA) on two big counts. These are that “Pay or Consent” 1) does not allow users to opt for a service that uses less of their personal data, and 2) that the mechanism does not allow users to exercise their right to freely consent to the combination of their personal data, so they violate DMA Article 5(2).
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