B2C Email Ownership: Who’s in Charge?
Communicating with customers is essential for building relationships and driving business outcomes.
Blog
Archive for August, 2024
How to Lead a CDP Project
No organization is perfect.
What Advertisers Can Do After Oracle’s DMP Is Gone
Brands have an opportunity to own their advertising data and processes for paid media.
How to Choose the Right Customer Data Platform for Your Business
Selecting the right CDP is essential for optimizing your business operations and enhancing customer engagement.
Mapping the Customer Data Platform Landscape
The Customer Data Platform (CDP) industry is experiencing rapid growth.
Are Composable CDPs Eating the CDP Industry’s Lunch?
There's no denying that Customer Data Platform industry growth has slowed in recent periods.
What is a Customer Data Platform (CDP?)
Customers interact with brands across various touchpoints.