CDP Institute

Fourteen percent of martech leaders are already deploying GenAI.

There is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem.

Personalization and scale have historically been mutually exclusive.

Descriptions of Customer Data Platform architecture nearly always start with some version of the "butterfly diagram."

"What is a composable CDP and how does it compare to packaged CDPs?" is a simple pair of questions that rarely gets a simple answer.

The foundations of marketing programs and strategies are shifting.

On August 22, the CDP Institute hosted a pair of roundtable discussions, one for APAC and one for US and Europe.