CDP Institute

Zeta Global announced the launch of the new Zeta Media Engine powered by Snowflake. A privacy-first programmatic advertising solution, it will combine Snowflake Data Clean Room with Zeta’s Identity Graph to power advertising across the open web. Marketers will be able to enrich their first-party data with data from Zeta’s 240 million-plus profiles in a secure Snowflake environment.

After three weeks of defiance, during which some 20 million users were unable to access the platform, Elon Musk’s X will comply with a Brazilian judge’s orders to suppress certain malicious accounts. X also named an official representative in Brazil, a condition of operating in the country. Following the filing of official paperwork, X might be re-activated in Brazil by the time you read this.

As many as 77% of brands in verticals ranging from CPG and retail to B2B manufacturing are urgently considering switching ecommerce platforms within the next year, said a new State of Ecommerce report from commercetools. Among recent migrators, 90% reported improved sales and revenue. The number one trigger for migration is creating a better user experience.

Data activation and engagement platform MessageGears is adding tools to ingest data and build profiles in cloud data warehouses.  It’s a major expansion for MessageGears, which previously offered only tools to activate existing warehouse data.  The change makes MessageGears more comparable to other “warehouse-native” CDPs, which also offer a combination of profile building and data activation.

Escalating its spat with hosting platform WP Engine, open source CMS developer WordPress.org has blocked WP Engine from accessing its resources.  The result is that WP Engine users will find it hard or impossible to install plugins, themes, and security patches. When elephants fight, it’s the grass that suffers.

While a search for better features drives the replacement of applications in the martech stack, the choice of replacement is constrained by cost. That’s the headline from the annual MarTech Replacement Survey from martech.org. Nearly one-quarter (23%) of those surveyed said they replaced their commercial application (usually with a different commercial application) to reduce expenses.

GrowthLoop, which calls itself a “composable CDP,” is offering a new marketing measurement solution that uses whatever data your company has available in cloud databases including Amazon Redshift, Databricks, Google Big Query and Snowflake. Called The Loop, the AI-based solution estimates the impact of marketing channels, audiences and campaigns and makes recommendations.

Popular social media platform TikTok has thrown its hat into the Google-dominated search ad ring with its new Search Ads Campaign solution. This will enable keyword-based advertising on TikTok’s search results page and reflects the industry’s growing interest in social-based search. The launch comes as TikTok challenges a U.S. ban set for next year.

If social search is growing in importance, so too is social shopping.  A new report from Horizon Media finds one in four people are using social shopping with 80% saying they make purchases twice a month. Gen Z (75%) and Millennials (76%) are open to social shopping, while Gen X (61%) is not exactly adverse.

Salesforce yesterday announced an agreement to buy unstructured data management vendor Zoomin for an undisclosed amount.  The technology will expand the capabilities of the Data Cloud CDP, especially to support AI agents.  It’s Salesforce’s third acquisition this month.

Zeta Global is integrating Yahoo ConnectID, Yahoo’s cookieless, cross-channel customer identifier, into Zeta Data Cloud, and adding the Yahoo DSP into the Zeta Marketing Platform. The changes will expand audience targeting capabilities for both vendors.  Yahoo will also migrate its member database and email marketing automation to Zeta.

California Governor Gavin Newsom has vetoed a bill that required web and mobile browsers to offer universal opt-out from data sharing.  California law requires Internet companies to honor such requests but major browsers do not currently provide a mechanism to make them. The bill was supported by privacy advocates and passed the state legislature by large margins, but faced intense industry opposition.