CDP Institute

As we head into 2025, the customer data platform (CDP) space is more dynamic—and more confusing—than ever.

Customers experience critical moments throughout their shopping journey.

As more companies fine-tune the customer journey, personalization has emerged as a crucial initiative.

Customer Data Platform benefits are many and varied.

Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.

If you want to create competitive advantage for your business with customer data, you need a solid data foundation.