CDP Institute

Google is continuing to modify its search results in an effort to comply more fully with the EU’s DMA regulations. Among the many changes, comparison sites (such as for shopping, hotels and travel) will be able to show more information about what is on their sites. Users will also be able to choose whether to see results from comparison sites or direct supplier websites.

Automotive CDP FullPath has announced an integration with DealerBuilt’s Oplogic Variable Operations Platform. DealerBuilt incorporates CRM, finance and insurance data, fraud protection and other components. The integration is aimed at enhancing customer data management for dealerships.

Almost three-quarters of respondents to a survey of some 1,500 U.S. adults claim familiarity with AI, according to a report by ThinkNow. The segments most familiar were Asian, GenZ and Millennials, with Boomers ranking as relative outsiders. Despite their familiarity, 90% believe that AI education is important.

Playing catch-up in the AI agent space, Google now has a cloud-based AI agent ecosystem. Partners will now be able to build agents within Google Cloud with product support and go-to-market resources. It’s also launching an AI Agent Space in Google Cloud Marketplace. This will help customers find and deploy partner-built agents.

Customer experience platform InMoment has launched AI Journey Insights. The new solution leverages LLMs and NLP (natural language processing) to map customer journey touchpoints, including from unstructured data like conversations. This should reveal the impact of journey touchpoints without the need for manual analysis.

Video streaming and hosting platform Brightcove has been acquired by Bending Spoons for around $233 million. Bending Spoons already owns some familiar apps like Evernote, WeTransfer and Remini. The deal is expected to close in H1 2025.

Google is introducing a first-party data solution for analytics users, currently in beta testing, called Customer Match. When a website collects customer identifiers, such as email addresses and phone numbers, these automatically flow into Google Analytics 4 (GA4) to use in remarketing audiences across Google ad platforms. By contrast, Customer Match for Google Ads requires uploading identifiers in CSV files.

Here’s more good news for GA4 users: MetaRouter just added a GA4 connector for Sync Injector, which uses website tags to capture vendor-specific, non-PII customer IDs.  The system then matches them to profiles in GA4 and BigQuery.  This enables more accurate tracking of anonymous individuals across platforms, devices, and sessions, and targeted messages using vendor-specific identifiers.

Data- and identity-driven marketing platform Stirista has announced its new API Marketing Suite. Tools include a DSP+ API for CTV and display advertising campaign management, a Leads API for improved lead scoring and customer nurturing, and a Visits API to support multi-touch attribution. There are also opportunities for enhanced customer profile enrichment and firmographic insights.

The Trade Desk CEO Jeff Green this week confirmed reports that The Trade Desk plans to launch a streaming TV OS to be named Ventura. The Trade Desk will not be getting into the CTV hardware business, but will partner with smart TV manufacturers and TV distributors to bring its software to their devices. Green believes that providers like Roku and Amazon Fire have a conflict of interest because they own content.

Full-funnel marketing platform Appier has announced generative AI integrations across its product suite. In its Advertising Cloud this will allow conversational campaign development and image adaptation. Personalization Cloud enhancements include a customer journey copilot and there’s a data copilot for Data Cloud too.

Omnichannel advertising platform Mediaocean will acquire adtech platform Innovid at an equity value of around $525 million. Together they will provide offerings they describe as “complementary” including ad delivery, creative personalization and measurement and optimization across channels. Innovid will merge with ad management and analytics platform Flashtalking which Mediaocean acquired in 2021.