December, 2024 - CDP Institute

Customer data platform use cases span enterprise functions and industries.

The topic of first party data strategy is increasingly important to marketers.

Have you ever wondered what’s the difference between the various types of systems that store customer data?

In today's data-driven marketing landscape, Customer Data Platforms (CDPs) are becoming indispensable tools.

The CDP Institute organizes monthly online roundtable discussions for all community members.

Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.

In a world where customer expectations are constantly evolving, businesses must adapt to deliver personalized experiences.

The customer data platform market is likely to change in the coming year.

If you work with data, you know consolidating fragmented data into cohesive, actionable information is a pervasive challenge.