CDP Institute

Tealium, the customer data management platform, is releasing AIStream, a new solution that enables data labeling and enrichment within the streaming pipeline. The aim is to ensure that AI models are trained on clean and enriched data and can also channel AI-powered insights back into the CX layer. Tealium has also released Consent 2.0, a data privacy management suite.

Contentstack is launching what it describes as an “adaptive” digital experience platform, Contentstack EDGE. The platform is built on a composable architecture and includes not only Contentstack’s headless CMS but also real-time CDP capabilities from its acquisition of Lytics. The DXP is designed to respond in real-time to customer signals through AI decisioning.

Taboola is moving beyond its established native advertising business with a new adtech platform, Realize. Realize is focused on advertisers looking for performance outcomes. It will run performance-based campaigns beyond search and social on many of the world’s largest publishers across all ad inventory, including OEMs and apps.

Pega GenAI Blueprint can build journey maps and workflows from natural language prompts. Pega has now launched a Blueprint specifically to support the rapid design of customer engagement programs. Blueprints can be imported into Pega Decision Hub’s 1:1 Operations Manager for execution.

Online marketers must increasingly worry about their ads appearing near objectionable content. The industry is trying to help: DoubleVerify now lets customers using Brand Safety and Suitability measurement request detailed URL-level reporting on their open web advertising campaigns. This follows a similar move by Amazon. DoubleVerify is also launching content-level controls on Meta’s Facebook and Instagram feeds.

Snap is also seeking to enhance brand safety by offering a Brand Suitability Suite for advertisers on Snapchat. This is aimed at giving advertisers more control when it comes to “content adjacency.” They will have the choice of Full, Standard and Limited Tiers for their campaigns, where Limited excludes adjacency to even mildly sensitive content.

Journify, a U.S. and U.A.E.-based composable data platform that also offers a conversion API tool has secured $4 million in funding. Launched in March 2024, Journify applies AI in a number of advertising use cases including predictive AI for user behavior analysis, advanced, cross-channel attribution and real-time data health alerts. The round was led by VC firm Silicon Badia.

Companies pulling back from diversity commitments out of fear of right-wing boycotts may be in for a rude awakening: a new poll shows that 45% of Democrats have stopped shopping at their favorite stores because of politics, compared with just 34% of Republicans. Looks like Target isn’t the only target of left-wing consumer discontent.

The 2025 Customer Engagement Review from Braze says that, while 85% of senior marketers are concerned their messages aren’t hitting home, 60% of brands that exceeded their revenue goals were very concerned with making emotional connections to customers. Key to this personalization, but 99% of the over 2,000 executives surveyed say personalization plans are impacted by privacy worries. Almost a third aren’t testing their engagement efforts because of resource constraints.

Salesforce and Google have expanded their strategic partnership to permit the use of Google Gemini generative AI models in the Salesforce Agentforce eco-system. This will not only allow AI agents to work with images, audio, and video but also give access to insights from Google Search. There will also be enhanced integration between Salesforce Service Cloud and Google Customer Engagement Suite.

Walmart’s evolving ad business is booming, reporting $4.4 billion in global revenue in 2024, up 27% on the previous year. Welcome news for a company that has predicted slowing profit growth this year. It still has a long way to go to compete with the big players like Amazon (over $56 billion in ad revenue last year).

A survey of 2,000 consumers by WPP found that 27% have made fashion and beauty luxury purchases direct from social media platforms. The context is the rise of influencer marketing and WPP emphasizes the importance of transparency when influencers are in paid partnerships with brands. The global fashion influencer market is expected to grow by 38% by 2030.