Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 2)
In last week's blog, we explored how look-alike modeling works and the essential factors that set it up for success.
Blog
Archive for March, 2025
Where marketing campaigns go wrong
Launching a new campaign is an exciting time.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 1)
Effective targeting is crucial for maximizing returns on analytics and advertising investments.
CDP Institute Round Tables February 2025
CDP Institute Member Roundtable Notes for February 26, 2025