CDP Institute

Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.

In another example of a global advertising agency bringing tech inhouse, PMG has acquired retail media platform Momentum Commerce. Integrating Momentum with PMG’s Alli platform (AI-powered analytics) will allow signals from the 37 million products and 880,000 brands tracked by Momentum to be translated into media and creative outcomes. The acquisition follows a long history of partnership between the two entities.

Sending loud signals that its ambitions exceed delivering your dinner, DoorDash has spent $175 million to buy retail media platform Symbiosys to boost its off-site advertising capabilities. Advertisers, from enterprise CPG leaders to local restaurants, utilize DoorDash in an attempt to reach high intent customers. That reach will now be expanded across search, social, and off-site display.

There’s no shortage of lawsuits by publishers against genAI platforms for copyright infringement; now major studios are getting with the program. Walt Disney and Comcast’s Universal are accusing Midjourney of using some of their best known characters (think Darth Vader and the Minions) in its AI image generator — a “bottomless pit of plagiarism,” they say. No response yet from Midjourney.

The Minions are great, but when it comes to truly valuable data, nothing beats live humans. Salesforce-owned Slack is reinforcing the point by blocking other firms from searching or storing Slack messages. The company cites customer privacy, although some observers suspect the real purpose is denying data to AI rivals.

Email deliverability specialist mailX has purchased mailbox warm-up vendor mailwarm. The firm hopes to build “the world’s #1 email deliverability ecosystem,” which seems charmingly modest compared with most AI vendors’ goal of world domination.

Kepler Group, a marketing agency, is introducing a new feature to its Kepler Intelligence Platform. Kip AIR (AI Recommendations) will score a brand’s organization of product data for its likelihood to get noticed and ranked by AI shopper bots — because shoppers aren’t all human any more. It’s yet more acknowledgment that AI search results are becoming more important than traditional search.

Walmart has taken another step in the direction of offering its own shopper bot by incorporating an Ask Sparky button in its mobile app. Sparky, a genAI assistant, will respond to natural language queries by discovering products, making recommendations, synthesizing reviews and explaining product features. Down the road, Walmart envisions adding agentic AI capabilities, including re-ordering household supplies and booking services.

Cloud communications vendor Infobip has announced the availability of a Conversational Experience Orchestration Platform (CXOP) that uses Microsoft/OpenAI agentic AI to bring together conversational data from web chat, WhatsApp and other communications services. Based on this data, it will be able to take autonomous actions as well as collaborate with human teams. Infobip signals that this is a step beyond rules-based automation.

“Chuck it” doesn’t strike us as the most positive response to a data problem, but Amperity didn’t ask our opinion before naming their new AI agent “Chuck Data”. The new tool is intended to help remove coding bottlenecks in customer data engineering by having an AI agent do the heavy lifting based on natural language prompts. Chuck will call Amperity functions to resolve identities, tag PII and provide assistance using a LLM of choice.

Reddit has sued Anthropic, claiming its bots have accessed the Reddit platform more than 100,000 times since July 2024, when Anthropic said they would no longer do so. Reddit points to the value of being able to train an AI model on the large volume of human conversation that takes place on its platform. Anthropic denies the claims.

Although a district judge in New York dismissed claims by publishers that the promotion of sites selling pirate copies of textbooks through Google AdSense constituted a breach of copyright, the lawsuit is not over. The judge said that claims that the ads infringed the publishers’ trademarks could proceed to trial. Key to those claims is that the ads featured images of textbook covers including the publishers’ names, such as McGraw Hill and Elsevier.