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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
DMP to CDP: Why Transition Now? (Zeotap)
The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Mt. Hood Meadows Case Study (Ascent360)
A popular mountain resort wanted to communicate with their guests in a personalized and meaningful way. See how the Ascent360 CDP provided segmentation and unified data to increase click-through rates and event registrations.
Expert Perspective: Deep Dive into CDPs (Blueshift)
David Raab, Founder of the CDP Institute, and Vijay Chittoor, Co-Founder and CEO of Blueshift, answer some of the most important questions about CDPs.
Zeta Company Overview (Zeta)
Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
Upcoming Webinars/View Full Schedule
Top 5 CDP Use Cases to Drive Growth and Revenue in 2024
Webinar from BlueConic.
The Next Evolution in CDP Capabilities for Cookieless Marketing
Webinar from Adobe.
Upcoming Live Events/View Full Schedule
The MarTech Summit Asia
Industry conference from BEETc. Register with code CDPI20 for 20% discount.
Customer Experience Live Show Middle East 2024
Industry conference from Customer Experience Live. Register with code CXDXB10 for 10% discount.
From the Blog
Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer
In our conversations with customers, sometimes they ask, “Can I just use my data warehouse as a customer data platform (CDP)?”
As cookies disappear, the need for data collaboration is here
When it comes to customer engagement, acquisition, and loyalty, experience is the difference.
Practical steps to getting started with Gen AI for marketing
A common question from every executive team these days: “What’s our AI strategy?”
Hospitality Data Management Problems? Meet Your Solution
Hospitality marketing teams come across many roadblocks in data management.
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