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Where to Start with Customer Data Platforms

About the Paper

Where to Start with Customer Data Platforms from CDP Institute and Fospha describes how careful planning, hard work, education, and a bit of internal salesmanship can overcome the challenges to building comprehensive, unified customer data.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.