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Powering Personalized Customer Experiences

About the Paper

Powering Personalized Customer Experiences describes how the Lily Next Generation CDP turns customer experiences into your greatest competitive advantage. From NGDATA.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.