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Predictive Modeller

About the Paper

Predictive Modeller gives the marketer the capability to personalise multi-stage, multi-channel campaigns around key outcomes,
such as purchase, churn and lifetime value. From RedEye

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.