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A Marketer's Guide to Customer Data Platforms

About the Paper

A Marketer's Guide to Customer Data Platforms defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.  From BlueVenn.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.