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The Complete Guide to Customer Data Platforms

About the Paper

The Complete Guide to Customer Data Platforms.  Customer data platforms are one of the most talked-about technologies in the past few years. Learn the ins and outs of CDPs and how they can help you create a winning customer data strategy based on one-to-one engagement across channels and devices. From mParticle.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.