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The New CRM Guide

About the Paper

The New CRM Guide.  CRM is changing and Direct-to-Consumer brands are leading the charge.  Learn how Direct-to-Consumer brands like Venmo, GOAT, and Airbnb are redefining CRM for a new era.  From mParticle.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.