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The CDP Opportunity

About the Paper

Tealium and Sapient Razorfish explore how brands can leverage Customer Data Platforms to create timely, relevant, and personalized experiences. From Tealium

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.