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How to Succeed with Personalization in 2018

About the Paper

How to Succeed with Personalization in 2018 describes the culture and technology needed to deliver relevant and remarkable content.   From Lexer

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.