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MarTech Comparison Guide

About the Paper

MarTech Comparison Guide: What Makes a CDP Different? shows how CDP differs from DMP, CRM, Data Warehouse, Campaign Management and Marketing Cloud.  From BlueConic.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.