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Customer Data Platform or Marketing Automation?

About the Paper

Customer Data Platform or Marketing Automation? examines the differences between CDP and marketing automation systems, their relative strengths, and how they can work together to increase each system's value.  From QuickPivot.

 

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.