CDPI Letterhead.jpg

Get ready to download...

Customer Data Platform Buyer's Guide

About the Paper

Customer Data Platform Buyer's Guide helps to understand what a CDP is, why to use one, when to invest, and how to find the right CDP for your business.  From Segment.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.