Get ready to download...
Many managers want a unified customer view, but few have one available. This survey explores the current state of customer database, reasons companies want one, obstacles that get in their way, and best practices to ensure a successful project. You'll find answers to questions including:
Just fill out the form and we'll email you a link to get your free copy at once!
About the Customer Data Platform Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.
The Institute is focused on Customer Data Platforms, defined as “a marketer-controlled system that maintains a unified, persistent customer database which is accessible to external systems.” It is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates defined Customer Data Platforms as a category in 2013.