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3 Reasons Why Customer Journeys Fail

About the Paper

3 Reasons Why Customer Journeys Fail explains why your ten-year-old customer journey map approach isn't working anymore.  From Alterian.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.