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Age of the Adaptive Marketer

About the Paper

Age of the Adaptive Marketer describes the seven changes that marketers must make to provide a personal and consistently relevant Adaptive Customer Experience™ in the moment across all touch points.  From Alterian.

 

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.