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CDP in Financial Services

About the Paper

CDP in Financial Services shows how CDPs use modern technology and specialized design to create accurate, complete, and accessible customer data.  From Celebrus

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.