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Demystifying Identity Resolution for Consumer Marketers

About the Paper

Demystifying Identity Resolution for Consumer Marketers explains identity resolution and device matching methods so marketers can use them more effectively.  From the CDP Institute and Amperity

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.